TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and str